It’s also worth noting that providing the artwork is 300DPI (Dots Per Inch) at the size required, and in CMYK print format, the end results will be high quality regardless. If your logo design or icon is purely for online use such as a website, the results can be outstanding, with effects almost impossible to achieve in Vector software. You need the vector file of the logo if you ever hope to. If you upload a logo to your site, Id recommend an SVG as it scales properly in a responsive site a png cant promise the same. They should also have a reversed out option in the same formats. Due to the nature of software such as Photoshop, the effects that can easily be achieved are unbelievable. Any good designer should provide you with the ai file, png, SVG and an eps. This means that raster images are not suitable for logo design.Īlthough it’s possible to use a large raster image for your logo, if you do intend to use it for large format printing you will need a ‘huge’ file which is simply not practical.Īlthough I’m throwing a negative spin on raster images they do have a positive. The alternative to vector is to use a raster graphics software such as Adobe Photoshop which is made up of pixels, which gives a ‘blocky’ looking effect when scaled up. What is a raster image and why is it bad for logos? Since logo designs are typically created in vector software, they can also be modified and tweaked at a later date, and can also be adapted for other media easier than raster. Due to Vectors being made of anchor points as opposed to pixels the file size is also microscopic meaning your PDF file sizes remain tiny despite the increased quality. ![]() ![]() The beauty of Vector files is that not only do they print with super clarity at any size imaginable, but they also remain sharp within low-resolution PDF exports which are essential for modern day document exchange. A vector image, such as EPS or AI format, is made up of precise mathematical points which mean it can be scaled to any size with no loss of quality. ![]() When designing a logo the standard method is to use a vector graphics software such as Adobe Illustrator. What is a vector image and why is it good for logo design? This is a mistake surprisingly common even within large respectable corporations resulting in an unprofessional result both in print and PDF production. One of the biggest mistakes I see in the world of logo design is the common use of Raster image formats such as JPEG, TIFF, GIFF, PNG etc for print.
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